Author: axiom1

Content marketing should definitely be one of the arrows in your ser­vices marketing quiver. Content marketing has become a major com­ponent of the marketing world. According to a study conducted by the Content Marketing Institute, 88 percent of marketers have added content marketing to their plans this year. But, what exactly is content marketing, and…

1. Include accurate and relevant keywords in your video’s title, description, and tags As you’re uploading and publishing each new video, compose a creative, well-thought-out, informative and captivating title for each video, as well as a detailed description that’s short, direct and enticing. Equally important are the tags you associate with your videos. Every word in a…

As an entrepreneur, you’re told to understand your numbers. This is good advice until you realize how many numbers there are to consider: financial numbers, sales conversations, how many people are on your landing page, how many people show up for your webinar, your Facebook ad conversions … There are a lot of metrics, and…